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Digital Presence Direction
The Digital Presence Direction offering is a Messaging + Presence service for writers, artists, publishers, and cultural producers who need a clearer, more intentional public-facing presence online.
This offering is designed for clients who have a body of work, project, practice, or business that already exists, but whose website, platform, or digital presentation feels scattered, underdeveloped, inconsistent, or unclear.
Where Project Messaging focuses on the language around a project, Digital Presence Direction focuses on the larger structure of how that work shows up online. It helps clarify what should be visible, how it should be organized, what needs to be emphasized, and how your digital presence can better support your goals.
This is not a website build or social media management package. It is a strategic direction service designed to help you refine the structure, positioning, and visibility of your online presence.
What this is
Digital Presence Direction is for clients who need thoughtful guidance on how to present themselves, their work, or their offerings more effectively across digital platforms.
It is especially useful if you are:
building or revising a website
trying to make your online presence feel more professional and coherent
unsure what should be featured, organized, or prioritized
preparing for a launch, release, or public-facing shift
looking to align your digital presence more closely with your work and goals
What I can help with
Depending on the project, Digital Presence Direction may include:
website structure and content direction
homepage and navigation recommendations
author, artist, or business positioning online
service presentation and offer clarity
bio and about-page direction
visibility and discoverability considerations
launch-facing digital needs
newsletter or platform ecosystem thinking
recommendations for what to refine, remove, or build next
What’s included
A completed intake form at checkout
This provides context about your current digital presence, goals, and what feels unclear or underdeveloped.
Review of your existing digital presence
I will review your website, social platforms, newsletter presence, or other relevant links to assess how the work is currently being presented.
One 45-minute strategy call
A focused conversation to discuss what is working, what needs refinement, and what should be prioritized.
A written direction document
You will receive a concise follow-up outlining key recommendations for structure, messaging, visibility, and next steps.
Strategic recommendations for digital refinement
This may include notes on site structure, page priorities, audience clarity, visibility opportunities, or content gaps.
Scope
This service is intended for strategic direction and review. It does not include direct website design or development, writing full site copy, building pages, ongoing content management, or social media execution unless those are scoped separately.
Who it’s for
This offering is a strong fit for:
authors refining their website or public-facing platform
artists preparing for a release, exhibition, or publication
publishers and cultural producers clarifying their online presence
independent creatives who need a more coherent digital structure
clients who want their online presence to feel more aligned, legible, and effective
Best for
This is best for clients who are asking:
What should my website actually include?
Why does my online presence feel unclear or disconnected?
How should I organize my work digitally?
What should be more visible, and what should be removed?
How can my digital presence better support my goals?
Deliverable
You will receive a strategic direction document and recommendations designed to help you refine your digital presence with greater clarity, coherence, and intention.
Delivery timeline
Delivery takes place within 14 days of receiving materials and confirming scope.
What this does not include
Digital Presence Direction does not include website design or coding, platform migration, direct implementation, visual branding, full copywriting, social media management, or ongoing content creation. If hands-on execution is needed, that can be scoped separately.
After booking
The intake form is completed at checkout. Clients should send any relevant materials to ashley@obscura-agency.net. I will follow up by email within 48 hours with next steps, including instructions for sending materials and confirming scope.
This offering can stand on its own or work alongside Project Messaging, Launch Support, or a larger strategic collaboration.
The Digital Presence Direction offering is a Messaging + Presence service for writers, artists, publishers, and cultural producers who need a clearer, more intentional public-facing presence online.
This offering is designed for clients who have a body of work, project, practice, or business that already exists, but whose website, platform, or digital presentation feels scattered, underdeveloped, inconsistent, or unclear.
Where Project Messaging focuses on the language around a project, Digital Presence Direction focuses on the larger structure of how that work shows up online. It helps clarify what should be visible, how it should be organized, what needs to be emphasized, and how your digital presence can better support your goals.
This is not a website build or social media management package. It is a strategic direction service designed to help you refine the structure, positioning, and visibility of your online presence.
What this is
Digital Presence Direction is for clients who need thoughtful guidance on how to present themselves, their work, or their offerings more effectively across digital platforms.
It is especially useful if you are:
building or revising a website
trying to make your online presence feel more professional and coherent
unsure what should be featured, organized, or prioritized
preparing for a launch, release, or public-facing shift
looking to align your digital presence more closely with your work and goals
What I can help with
Depending on the project, Digital Presence Direction may include:
website structure and content direction
homepage and navigation recommendations
author, artist, or business positioning online
service presentation and offer clarity
bio and about-page direction
visibility and discoverability considerations
launch-facing digital needs
newsletter or platform ecosystem thinking
recommendations for what to refine, remove, or build next
What’s included
A completed intake form at checkout
This provides context about your current digital presence, goals, and what feels unclear or underdeveloped.
Review of your existing digital presence
I will review your website, social platforms, newsletter presence, or other relevant links to assess how the work is currently being presented.
One 45-minute strategy call
A focused conversation to discuss what is working, what needs refinement, and what should be prioritized.
A written direction document
You will receive a concise follow-up outlining key recommendations for structure, messaging, visibility, and next steps.
Strategic recommendations for digital refinement
This may include notes on site structure, page priorities, audience clarity, visibility opportunities, or content gaps.
Scope
This service is intended for strategic direction and review. It does not include direct website design or development, writing full site copy, building pages, ongoing content management, or social media execution unless those are scoped separately.
Who it’s for
This offering is a strong fit for:
authors refining their website or public-facing platform
artists preparing for a release, exhibition, or publication
publishers and cultural producers clarifying their online presence
independent creatives who need a more coherent digital structure
clients who want their online presence to feel more aligned, legible, and effective
Best for
This is best for clients who are asking:
What should my website actually include?
Why does my online presence feel unclear or disconnected?
How should I organize my work digitally?
What should be more visible, and what should be removed?
How can my digital presence better support my goals?
Deliverable
You will receive a strategic direction document and recommendations designed to help you refine your digital presence with greater clarity, coherence, and intention.
Delivery timeline
Delivery takes place within 14 days of receiving materials and confirming scope.
What this does not include
Digital Presence Direction does not include website design or coding, platform migration, direct implementation, visual branding, full copywriting, social media management, or ongoing content creation. If hands-on execution is needed, that can be scoped separately.
After booking
The intake form is completed at checkout. Clients should send any relevant materials to ashley@obscura-agency.net. I will follow up by email within 48 hours with next steps, including instructions for sending materials and confirming scope.
This offering can stand on its own or work alongside Project Messaging, Launch Support, or a larger strategic collaboration.